As a chiropractor it can be challenging to get new clients consistently. With so much competition out there it can be tough to stand out.
How can you really get new clients without breaking the bank?
One of the best ways to generate more leads as a chiropractor is through Search Engine Optimization (SEO).
But what exactly is SEO and how can it help you reach your business’ goals?
Today we’ll be going over what SEO is, the benefits, how it works and basically everything you need to know to make an informed decision about your chiropractic business.
What is SEO?
Chiropractic SEO is the process of ranking a website on the first page of google for certain key phrases.
SEO is a type of digital marketing campaign that should be incorporated into your overall digital marketing plan.
Benefits of Chiropractic SEO
SEO can provide many benefits to your chiropractic business. Some of the key benefits of chiropractic SEO are:
- Attract New Clientele
- Educate Potential Customers
- Increase brand awareness
Attract New Clientele
Bringing in new business is by far one of the most sought after benefits of Chiropractic SEO.
Increasing leads and sales is top of mind for most business owners. Even if you’re highly qualified and a member of chiropractic associations you’ll need to attract clientele to stay in business.
So how can SEO help increase your bottom line?
It’s quite simple. Let’s just start by putting ourselves in the shoes of the buyer.
Let’s say you live in Los Angeles, CA and are looking for a Chiropractor. He pulls out his phone and searches “chiropractors in Los Angeles”. Your website shows up on the first page and he decides to call you and book an appointment. Just like that you brought in a new client.
If your website wasn’t on the first page, that potential client would have likely called your competitor instead.
400 people per month are looking for “Los Angeles Chiropractic” (There are thousands of keywords, these are just the top 2)
In the pictures above you can see that there are 400 people searching for a chiropractor in Los Angeles. This keyword is a bottom of the funnel keyword. Someone is actively looking for a chiropractor to set an appointment.
Local SEO would target these types of keywords. The keyword would be “Chiropractic + your city”
Educate potential clients
Another benefit of investing in Chiropractic SEO services is that you can educate potential clients and position yourself as an authority or expert in the field.
Typically when someone is looking for information about the service they are near the top of the sales funnel.
Although educating consumers may not lead to leads right away. The upside is that there are more consumers at the top of the sales funnel than at the bottom.
This is apparent when you look at search volumes for specific keywords.
3,700 people per month are looking for “what does a chiropractor do”
In the image above you can see the top of the funnel keyword. “What does a chiropractor do” is informational and someone may not necessarily be looking for a chiropractor.
Typically it’s best to target the bottom of the funnel keywords first. Once you have secured those positions you should consider moving up in the funnel and focus more on educating clients.
Build Brand Awareness as a Chiropractor
Building your brand can help you win business for years to come. Consumers are more likely to purchase from a brand they’ve “head of” in the past.
SEO can help increase your exposure and build your brands reach.
When your website is properly optimized for search it’ll show up on the first page for key phrases potential clients search online.
If someone searches for a chiropractor in your city and they see your website come up first, that’ll leave a good impression.
When you show up on the first page its as if your website is ‘recommended’ by google.
Even if a potential client doesn’t buy from you the first time they hear of your brand, when ever they are ready to make a purchase they may choose to call you simply because they feel comfortable with your brand.
How does SEO for Chiropractors Work?
SEO is a unique marketing strategy because the benefits are not rewarded instantly. SEO is best for those interested in investing in their business for the long term.
The way SEO works is somewhat complex but we can simplify it. Search engines organize pages online based on their relevance and authority. Your job (or the job of your SEO agency) is to make your website relevant and authoritative.
- Our SEO Process
- Website Analysis & Audit
- Competitor Analysis
- Keyword Research
- On Page Optimization
- Off page Optimization
- Website Audit
To start off we need to take a deep look at your website in order to develop a strategy that will get you on the first page in the shortest amount of time.
We look at your website structure, backlinks profile, the number of pages you have, website speed and many other on and off page factors.
Keyword Research for Chiropractors
With local search keyword research is pretty straight forward. Typically you want to show up for search phrases like “chiropractor in your city” and similar variations.
Going back to the example above, if you were a chiropractor in Los Angeles we would want to target that keyword group and all of its variations.
For the most part one keyword group will have between 50 to 250 variations.
Keywords for Internal cities
If you’re in a big metro, like Los Angeles, it’s a good idea to target internal cities with in the county that lie within your service area.
One example would be to target the keyword groups:
“Chiropractor in Irvine”
“Chiropractor in Pasadena”
On Page SEO for Chiropractors
In order to make your website relevant for a specific search phrase your website’s on page SEO must be properly optimized. Basically make your website easy to understand.
Remember, search engines use robots to understand websites so images don’t help. You have to explain your website through code, text, internal linking, categorization and other on page factors.
Off Page SEO
Website authority comes from off page optimization. The way you can show your website is authoritative is by getting backlinks to your site. Backlinks are tough to get which is likely the reason why search engines put so much weight on them.
The job of your chiropractic SEO agency is to prospect for backlinks on relevant websites and ultimately get backlinks pointing to your website and boost its authority.