Local online marketing is the most incredible way for your business to reach valuable leads and earn more revenue. Along with this, there are various methods available that you can use to reach local and potential customers. It’s an ideal way for you to grow your business and reach new heights.
We’ll provide you with nine local online marketing tips to help you with your strategy on this page. If you need help with local online marketing for your business, contact us online or call us today to speak with a strategist.
Let’s get started and learn more about the best local online marketing tips we have ever published.
Optimize for Local SEO
Local SEO (search engine optimization) is an excellent option for local online marketing service that helps your business reach more leads. These local SEO solutions help connect you with individuals searching for your business.
Most people manage local searches through Google search engine to find a nearby business. These searches go along with phrases like “in [city]” or “near me” to help leads get the most accurate and relevant results.
Did you know? 85% of brand engagement from consumers goes to local listings.
People who conduct local searchers find relevant businesses and learn more about their brand to see if they’re a good fit for them. If you want to reach those local consumers with your local marketing strategy, you must optimize your local listings.
Optimizing Google My Business listing
Make sure your business appears in locally relevant search results by optimizing your Google My Business listing. When users carry out local searches, it generally triggers a box that appears at the top of the search results.
This triggered box lists local businesses that fit the customer’s search query. It features around three companies that are the most appropriate to the user’s search and gives them the option to see and expand more companies and opportunities.
Your Google My Business listing is useful for your local online marketing strategy. So, if you want to rank higher and appear in the search result’s box, you must optimize your listing. This method is also known as the local SEO 3-pack.
Start filling out your profile, add your address, contact information, and hours of operation. It’s necessary to add all the valuable information your target audience needs when looking at the Google My Business listing.
In addition to this information, you can add photos as they give your audience a vision into your company, products, and services. You can add images of people doing service or products to give your audience a pictorial representation of your business.
Thus, completing your Google My Business listing helps you appear in locally relevant search results.
Optimizing your website
Aside from listing, optimize your website to appear in local searches. You might want your business to appear in the search results when someone goes for a local search. Ultimately, optimizing for local search helps more customers find your page.
Integrating keywords is one of the most common methods to optimize for local search. Keywords prompt your website to appear in relevant search results. If you want to show yourself in front of relevant leads, choose the right keywords.
To find relevant keywords, carry out keyword research. Try to focus on keywords that contain three or more words. These keywords are known as long-tail keywords and are best for your SEO campaign as they drive the most valuable traffic and reach more relevant leads.
Besides keyword selection, cleaning up code, and improving site speed are other ways to improve your local search results.
By optimizing local SEO, you’ll support your business to reach more leads.
Invest in Your Website’s Design
The website is the heart of a local marketing campaign. Whenever you run such a campaign, you direct people to your site. If you want to make a favorable impact on your audience, you must invest and spare time in your website’s design.
When people visit your website, its design will impact the way they view your business. I am sure you want to make a positive and confident first impression of your company. The site’s design can decide if people stay on your page or pick another local shop.
Your website’s design must reflect your brand type. You might want people to get familiar with your brand when they visit your site. Also, brand familiarity increases conversions for your local business.
Ensure that your design should flow smoothly and make it easy for your target audience to use your website, thus enabling your audience to have a positive experience with your company.
Reach Local Customers with PPC Ads
PPC (pay-per-click) ads are an excellent addition to your local marketing campaign. These ads attract more traffic and help you reach leads interested in your business and lead to more conversions. Indeed, PPC leads are 50% more expected to convert than organic visitors.
Select your relevant keywords to get started with PPC ads. Similar to local SEO, keywords trigger your ad to appear in the search results box. Ensure that you select the most relevant and local keywords to reach valuable leads.
Once you select your keywords, plan to bid for your ad’s placement. You will set your maximum bid you’re willing to pay each time someone clicks on your ad. This amount is variable, and you can change it at any time.
Your bid and quality score will decide your ad’s placement. It’s essential to have a better quality score than a maximum bid as Google wants to put quality ads first. They want to help their audience with the most relevant ads, so it’s the best option to create an ad with quality content.
Once you have your bid and placement set, you’ll launch your PPC campaign.
PPC ads are the best way to reach local customers and a great way to drive a local audience to your business page.
Write Ads to Emphasize Time-Sensitive Offers
AdWords’ Promotion extensions are compelling as no ad extension can replace unique and relevant ad copy. This is why you should consider creating a unique and appropriate ad copy for time-sensitive promotions and sales.
Again, this is more than relying on other automated solutions like Dynamic Keyword Insertion, which can really pay off. Combining promotion extensions with distinctive ad copy can emphasize time-sensitive offers that can become persuasive to would-be customers.
Use Call-Only Ads in Your Marketing Campaigns
Unique and highly relevant landing pages are the foundation of many ad campaigns. Still, landing pages can also be a double-edged sword, i.e., they can be a powerful tool and leakiest stages of the sales funnel.
One of the most fundamental ways to eliminate the chance of losing conversions to a landing page and take advantage of mobile traffic is to use Call-Only campaigns.
This campaign or ad format is available on both Facebook and AdWords. It allows promoters to bypass landing pages altogether by offering users a ‘Call Now’ button in their ads, allowing users to call your business directly by clicking on an ad.
This feature can be immensely valuable to advertisers hoping to connect directly with potential customers.
Manage Your Customer Reviews
Reviews are vital to your local business. People trust reviews to help them decide if they should choose your company or brand.
When users search business, they first look at the reviews to see if your business is a good option. If they see plenty of positive reviews, they’re more likely to choose your brand. Likewise, negative reviews can drive people far away from your company.
Make review management a part of your local online marketing plan, as this will help your reviews work for your business. Investing in local marketing services will help you simplify the process of managing your reviews.
Thank people for spending time to leave positive feedback. It makes them feel welcomed and valued. This also builds up a relationship with customers to keep them coming back.
For negative reviews, you should take time to address and solve their issues. By monitoring such reviews, you’ll help your local business find and reach new leads.
Utilize Social Media
Shaping your local online marketing plan for your business? Ensure that you include social media as a part of it. Social media marketing helps you obtain and nurture new leads already following your page.
There are numerous social media platforms you can join to reach leads. These include Instagram, Facebook, Twitter, Pinterest, and LinkedIn. Your audience will conclude which social media network is right for your business.
Social media offers paid and organic opportunities. It free to make a social media account and post content to it. You can post organic content, like photos, videos, and status updates, to get your target audience to engage on your page.
You can also run ad commercials on social media. Each social media site includes a paid advertising program, and you can use these programs to get new leads that have not found your local business yet.
You can better target your audience by using social media ads. Set specific audience parameters to make sure you’re reaching the most relevant leads.
Finally, social media is a fantastic tool to help you reach more related leads interested in your business.
Focus On Mobile Friendliness and Responsiveness
Mobile-friendliness and responsiveness are crucial to your local online marketing campaign. If you want leads to remain on your website, ensure that the site is mobile-friendly. Mobile-friendliness is a critical factor for engaging leads with your business.
This applies to many strategies. First, you must focus on making your site mobile-friendly. With mobile searches becoming more common, it’s increasingly essential that your website works well on mobile.
Integrate a responsive website design to make sure it works well on mobile. Responsive design allows your site to adjust to whatever device a customer is using. With this, they will have a positive impact on your site, regardless of the device.
You can also adapt your PPC ads and landing pages for mobile as people will click on PPC ads when using mobile devices. Therefore your landing pages must adjust to such devices too.
By ensuring your website content is mobile-friendly, you’ll engage more leads with your content.
Create Localized Content
Many local businesses decline to create content because they don’t have enough time to create it. However, the question arises, is it extremely valuable for your local business?
If you want to see tremendous success with your local marketing campaign, you must invest appropriately in content marketing.
Content comes in numerous forms, including videos, eBooks, blogs, and infographics. The perspective of content is to provide your customers with the valuable knowledge they seek. You serve as the final solution for what they need.
To start with content, decide on the topics you want to include. Researching keywords will help you find good topics to write. Conduct a Google search, and you will see questions about keywords that your customers are already searching for.
For example, searching long-tail keywords like ‘best dresses for weddings’ generates questions such as ‘what is the general price range for wedding dresses?’ or ‘what are the best designers for these wedding dresses?’
You can use such questions to develop content as these questions help you outline the content and topics to cover.
Also, creating localized content helps you drive more traffic to your website. You should focus on topics that matter the most to your audience and provide them with valuable information they require.
It’s great for your business as it exposes your audience to your brand. Thus, adding content marketing to the local online marketing plan will drive better results for your business.
JetRank Helps You Launch Your Local Marketing Plan
Local online marketing is beneficial to your business as it helps you reach leads interested in your products and services. You’ll find leads that turn into conversions and revenue for your business. At JetRank, we have many years of experience creating such local online marketing plans.
We’re a complete service digital marketing agency that specializes in local marketing. In the past years, we’ve driven over billions in sales and over millions of leads for our clients. We mainly focus on creating campaigns to help our clients grow their business.
If you’re ready to start searching for local customers interested in your business, call us today or contact us online to speak with a strategist.
We look forward to helping your business grow!