Attracting and driving the right audience to buy products is the basis of a successful business. Building a solar advertising strategy is essential for potential sales and leads. Your solar advertising strategy doesn’t need a huge budget to be successful. Using different solar advertising strategies can help you in creating an effective and successful campaign.
Every owner of their business understands the theory of sales creating profits. Searching and finding potential consumers needs the right combination of advertising tactics and qualitative reputation of your solar products or installation services.
Today we will go over many solar advertising ideas that cover many areas to reach potential customers. Researching, planning, and managing are the best ways to start an ad campaign. Without proper preparation and planning, any promotion campaign can cost a solar installer’s business money, time, and loss of potential sales.
Therefore, digital advertising with PPC (pay-per-click) is proven to be one of the most effective and efficient solar advertising strategies because of its results, reach, and cost-effectiveness.
Keep reading to know more about using PPC ads for solar power advertising and tips to create strategies for starting generating qualified leads.
JetRank is a dedicated digital marketing agency with a team of skilled and professional experts who will help you create an impactful and effective solar campaign strategy tailored to your solar company. You can reach us online or call us for more details!
Solar Ads Using PPC
You must be wondering about what PPC is?
PPC or pay per click is a form of advertising that lets you place ads in search engine results for some specific phrases and words. In this, advertisers place bids on clear and relevant keywords. After this, when people search for those keywords or phrases, the advertisers with the maximum bids earn a place in the search engine results.
The advertisements are ranked based on bids and quality of the results related to the search query, but in this case, the advertisers only pay if a visitor clicks on their ad. This makes PPC advertising an exceptionally cost-effective model.
Each advertisement is made up of a title, two lines of text, and a link. The main goal is to get viewers to click on this link, which will direct them to your website and start the process of becoming a lead.
5 Tips to Start Your Solar Advertising Campaign
Launching your first solar ad campaign can be exciting, but the five tips below will help you start generating lead results with solar power advertising.
1. Choose Specific, Relevant, and Long Tail Keywords
For a solar ad campaign to work and become fruitful, the first step is to choose the right keywords and phrases. Your selected keywords should be relevant and specific to your business and, most importantly, things that your potential users will actually search.
To help you select which phrases to use, you can think and note down keywords related to your services and then use keyword research tools to expand your list.
You might want to select keywords specific to your ads and include long, descriptive phrases.
Such long and descriptive phrases are known as long-tail keywords.
You can use short and more general phrases such as ‘renewable energy’ or ‘solar power,’ but they’ll be costly, as many other advertisers are also trying to rank for them. They won’t certainly get you the traffic you want since they’re used so generally.
A better choice can be to use keywords like ‘solar panel installation in San Diego.” This will be economical because it’s less common and is likely to drive and attract traffic from people who will actually become customers.
2. Increase The Use of Social Media for Solar Ads
Social media is one of the precious and valuable resources for solar advertising. Creating business landing pages allows potential consumers to view all the vital information about solar panel products. To accomplish this, follow this checklist:
- Increase visibility with relevant photos. Pictures of solar panels might not attract anyone to stay on the page. But photographs of beautiful sunsets and sunrises can invite a person to view vital information about the use of solar power.
- Use meaningful hashtags. Hashtags allow an individual to find the content of the page. Therefore, using too many hashtags might give the viewer a wrong impression of your website.
- Create inviting and appealing headlines to promote your business.
- Regularly post at different intervals of the day to gain maximum coverage.
Ultimately, social media has the keen potential to reach billions of customers, so to be effective, the potential user must stay on the page.
3. Enhance Your Landing Pages
Though a perfect keyword or phrase is crucial, it’s only the first step. For solar ads to generate leads, we need to bring users to a landing page that motivates them to move through the sales conversion funnel.
This is the process that each visitor takes from becoming a potential customer to a paying customer. The sales conversion funnel’s basic levels are awareness, interest, the desire for a product, and, finally, taking action like making a purchase decision or signing up for an email list.
For a landing page to become successful in moving someone through the sales funnel, it should include a CTA (call to action) that clearly allows visitors to know what you wish them to do. It should also be optimized and organized across all the devices, as an unappealing website that doesn’t load properly will make people getaway.
4. Use Videos for Promoting Solar Ads
Many people are visual shoppers. Therefore, adding videos to social media, a company’s website or a blog provides valuable insights into its related products. The installation videos of the solar panel can represent different parts of its aspect. For example,
- Explanation on the solar panel’s working
- Guide to the solar panel installation process
- Views of businesses and homes equipped with solar panels
- The significance of solar panels to the environment
The essential elements of each video should attract the interest of the viewers. Therefore, keeping the visitor on the page increases the chances of a sale.
Implementing an effective and successful ad campaign might require a combination of different strategies for lead generation and success.
The best part of such advertising methods is the affordability. Widespread use of blogs and social media use incur minimal costs to start and maintain. Following this method, a solar installer will receive a good return on investment (ROI) by using cost-effective methods for advertising.
5. Review, Analyse and Revise Regularly
Once the solar ad campaign is up and running, you should come back to it occasionally and determine its strengths and weaknesses.
For instance, analyze which solar ads were clicked on the most? Which ones had the most significant ROI? Then, change what didn’t and keep what worked!
Monitoring services such as Google Ads can also help you to track the progress of your campaign. You’ll find that some ideas failed, and some worked well.
What works might even change over time as it’s all part of the ever-evolving process, but try to keep close tabs on your solar marketing and advertising as they will help you stay on top of everything.
Solar Ad Examples
Importance of Solar Energy Advertising Strategy Through PPC
Before a customer makes their decision to buy something, they often go for some online research. Since installing solar panels or switching to solar energy can be a relatively tough decision and an expensive purchase, this is true for your industry.
Potential consumers generally visit search engines as the first step in their search process, so ranking high in search results can be extremely helpful. For new companies competing with larger ones, this strategy can be advantageous, as, without this, you might not outrank the larger utilities in the field.
PPC advertising for solar companies lets solar businesses with smaller budgets than their competitors get into action, too. Since you only spend money for actual clicks, there is little risk involved. Plus, if one advertisement performs better than the other, you can immediately stop the lower-performing campaign.
Also, if you discover a solar ad that works remarkably well, you can easily invest more money into it to increase your campaign results. You can also add more funds to ads whenever it’s suitable for you.
For example, you can increase your PPC spending when you see that your employees have more open service appointments for installations than usual.
Get More Leads from Solar Advertising with PPC
The solar panel industry is growing extensively, but companies that use online channels such as PPC for solar advertising have a high chance of developing and converting audiences to solar leads in the research phase.
If you’re planning to launch a PPC ad campaign for your solar company, ContractorGrowth can help. Our account and advertising managers have years of experience managing and creating effective PPC campaigns for many clients, and believe us. We’ll do the same for you.
Contact us today to speak with an advertiser and learn more about how PPC services can help your business grow!